What is the first thing that we head to when we wake up in the morning? Yes it is our breakfast table and our breakfast. But what are the necessary requisites for the ideal breakfast? Yes it needs to be nutritious. Yes it needs to be healthy. Yes it needs to be filled with energy. Yes it needs to be fulfilling. The breakfast needs to have all of these important factors within it for it to be ideal. It is important to realize that breakfast is a very important meal of the day. In fact scientists have claimed that the breakfast is what sets the tone of your day. Even when one is dieting and trying to limit the number of calories that he intakes, it is mandatory that he takes a complete breakfast. This will not only help him, get through the rest of the day easily but will also curb his desires to overindulge in other food.
Cereals are a very important breakfast item. They are also very popular. This is because of their high vitamin and carbohydrate value. Cereals are found in a variety of types and in a number of flavors to cater to a variety of preferences and tastes. However, the topic of interest today is not cereals. Instead it is cereal packaging. The packaging primarily comes in a rectangular cuboid box that is made of cardboard and stands vertically. The cereals are kept inside the box in a plastic bag. This is to minimize the contact of the cereals with air and environment outside to minimize spoilage and sogginess of the cereals.
The cereals are found in a variety of colors keeping the demographics in mind. In many cases cereals are meant to cater to young people and children belonging to the age bracket of four to eight years. Such boxes are mainly kept in bright colors and bold fonts. This is because it is only such a theme that manages to get the maximum reaction from the young consumers. Also such cereal packages primarily have pictures of children labeled on it. In order to attract the mothers of children to the boxes, nutritional value of the cereals is also labeled on the boxes. This gives the mother the comfort that the food that their children are eating is of high energy content and that their child will be provided with all the nutrition that they need.
On the other hand, there are some cereal packages that tend to cater to people who are more diet conscious. They are advertised keeping the aforementioned in mind. The companies know that the cereals are being eaten by people who are diet conscious and are thus only going to purchased if the cereal box assures them that indulging in the specific cereal will help them lose fat. Thus such packages primarily have text written that makes claims about the drastic changes in weight that will be experienced upon its intake. Nutrition value is clearly specified to ensure the consumer that the cereals will not leave them deprived and that the body will not be put under strain from low calorie intake. Also, such cereal boxes may have images that demonstrate the before and after looks of people losing weight through the cereals. Other than that, advice on how to lose more weight and exercising tips may also be mentioned on the cereal boxes.
It is important for the companies of the cereals to realize that the cereal boxes act like their brand ambassadors. It is thus important for the companies to properly design the cereal boxes. After all the first impression is indeed the last impression, Thus to register a strong impression on the consumers it is fairly important to invest time, money and thought into the packages of the cereals by the cereal companies. Having said that, it is also important to realize that if you are a startup you need to invest more in the product itself as you are trying to establish your brand. Also you need to lower your cost to increase your profit margins. This will help the brand to have more money to invest in other areas of its company that needs to be worked upon.
It is also important that the packages of the cereals have the logos clearly visible on the boxes. After all, it is the logos that gives the brand its identity and helps others distinguish it from its competitors. Another thing that will be even better would be to have a well thought out tagline placed strategically on the box of the brand. This will help make the brand memorable in the eyes of the consumers.
Thus it is established that the cereal packages are extremely important for the effective branding and the marketing of the cereals and its proper placement.
